When it comes to beauty products and specific skincare routines, the choices are abundant. From the 10-step Korean routine to all-natural alternatives, and the perennial debate on exfoliation method or retinol use frequency, the options can be overwhelming. While social media is an incredible source of inspiration, it can be hard to separate genuine recommendations from paid endorsements.
So, how can you effectively navigate this intricate landscape? Ask a girlfriend. Skincare is a highly individual journey, not a one-size-fits-all solution. Seeking inspiration and tips from someone who shares your skin type and concerns can save you both time and money.
These six influencers, aged 28 to 56, share their skincare journeys and how their routines have changed over time. They reveal their best tips and favourite products so you can just click and wait for the parcel to arrive.
FIN: Ihonhoidossa tuotteiden ja erilaisten rutiinien määrä hämmentää kokeneemmankin kuluttajan. Yksi luottaa korealaiseen 10 askeleen rutiiniin, toinen luomukosmetiikkaan, ja väittely kuorinnan tavasta tai retinolin käyttötiheydestä on loputon. Vaikka sosiaalinen media on loistava inspiraation lähde, on aitoja mielipiteitä joskus vaikea erottaa maksetusta mainonnasta.
Miten sitten voimme parhaiten navigoida tässä viidakossa? Kysytään siskoilta. Ihonhoito ei ole mikään yhden koon ratkaisu, vaan hyvin yksilöllinen tutkimusmatka, ja parhaat neuvot tulevat heiltä, jotka kamppailevat samojen haasteiden kanssa. Kanssasisarten vinkeillä säästyt hutiostoksilta ja saat myös nopeammin tuloksia.
Nämä kuusi 28-56-vuotiasta vaikuttajaa kertovat, miten heidän rutiininsa ovat muuttuneet iän myötä, ja mikä toimii nyt. He jakavat parhaat vinkkinsä ja suosikkituotteensa, jotta sinä voit vain klikata ja odottaa paketin saapumista.
Léna Farl
A born and raised Parisienne, Léna Farl is a 28-year-old content creator beloved for her bohemian style, positive attitude and for offering her followers a digital escape to the beautiful Paris. Like many of her fellow countrywomen, Lena’s approach to makeup is fuss-free and natural. ”I usually only use blush, concealer and highlighter. However, I love wearing red lipstick and I do like to try something more elaborate for parties or events.”
FIN: Umpipariisilainen Léna Farl on boheemista tyylistään ja positiivisesta asenteestaan tunnettu sisällöntuottaja, jonka seuraajat saavat myös nauttia ihanista pariisikuvista. 28-vuotiaan Lénan suhde meikkaamiseen on monien maannaistensa tavoin huoleton ja luonnollinen. “Käytän yleensä vain poskipunaa, peitevoidetta ja korostusväriä. Rakastan kuitenkin punaista huulipunaa, ja juhliin tykkään kokeilla huolitellumpaa lookkia.”
What is your skincare routine?
”In the morning, I usually wash my face in the shower using Suqqu Gentle Whip Wash (46,00€). As I have normal to dry skin, I then apply Hydragenist The Rehydrating Serum (34,29€) and Hydragenist Rehydrating Radiance Cream-gel (22,78€) by Lierac. I then apply Daily SPF 50 Sunscreen Serum (46,00€) from Quinque before doing a light, natural makeup.”
”At the end of the day, I remove my makeup and clean my face with the Fresh Soy Face Cleanser (31,20€). If I have time, I usually do a mask. My two favourites are Antipodes Aura Mask (26,45€) with Manuka honey or On The Wild Side Exfoliating Mask (36,00€) that is amazing! The final step of my night routine is the Night Balm (47,00€) by On The Wild Side which is perfect for a glowy and hydrated skin when you wake up.”
Has your outlook on skincare changed over the years?
”My beauty routine radically change last year! I started taking care of my skin as I saw the first signs of ageing. I’ve always had good skin but as I am getting closer to my 30s, I’m really obsessed with having a glowy and clean skin. I really take my skincare routine seriously and I’m always down for trying new clean and innovative products to meet these objectives.”
What is the one product you can’t live without?
Right now, it’s the The Inkey List Tripeptide Plumping Lip Balm (14,00€) that hydrates and repairs lips. I apply it at least 3 times a day and it is always in my bag!
Joy M’Batha
”Skincare for me is self-care”, says Joy M’Batha, the Copenhagen-based, Swedish rapper and artist known for her eclectic, creative sense of style. Joy celebrates her 29th birthday next month and says she used to wear a full face of makeup every day but has recently started embracing a more minimalistic and natural look. Only a glance at her Instagram is a proof of this, boasting with selfies showcasing her glowing, flawless skin.
FIN: “Ihonhoito on minulle itsestäni huolehtimista”, sanoo vivahteikkaasta ja luovasta tyylistään tunnettu ruotsalainen räppäri ja taiteilija Joy M’Batha. Ensi kuussa 29-vuotissyntymäpäiväänsä viettävä Joy suosi aiemmin voimakasta meikkiä, mutta sanoo kääntyneensä viime aikoina minimalistisemman ja luonnollisemman lookin puolelle. Tästä oivana todisteena on hänen Instagram-profiilinsa, jossa Joyn iho loistaa heleänä lukemattomissa selfieissä.
What is your skincare routine?
”I have about 10 steps in my sincere routine. In the AM I use AHA/BHA Clarifying Treatment Toner (23,50€) and Advanced Snail 96 Mucin Power Essence (28,50€), both from Cosrx, followed by either Jumiso All Day Vitamin VC-IP 1.0 Firming Serum (21,70€) or Daluma Prebiotic Purifying Serum (60,00€). I like Tranexamic Acid+ Glutathion Eye Cream (9,30€) by Mary & May and Weleda Skin Food (7,90€) for a moisture boost. I’m using a lot of SPF during the day, either Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ PA++++ (24,90€) by Skin1004 or Daily Defence Face Mousse (35,00€) by Evy Technology.”
”In the PM I double-cleanse with CeraVe Hydrating Foaming Oil Cleanser (16,90€) and Foaming Cleanser (17,90€), followed by all the steps above apart from the SPF. I finish my evening routine off with The Retinol 0.5 Oil (31,50€) by Cosrx or Face Oil (69,44€) by Soho Skin. I exfoliate about 3 times a week with Mizon Apple Smoothie Peeling Gel (17,50€), and love to throw in a sheet mask everyone and then.”
How has your beauty routine and outlook on skincare changed over the years?
”I feel more comfortable wearing no make up at all, focusing on my skincare instead.”
What is the one product you can’t live without?
”Right now I’m obsessed with the High Dose Body Balm (45,00€) by Daluma! I can’t go a whole day without slathering my whole body with lotion.”
Magdalena Gontarz
Magdalena Gontarz has followed a Korean skincare regime for over 12 years. The now 30-year-old content creator from Germany tends to stick to her makeup routine but likes to tailor the colour palette seasonally.
FIN: Magdalena Gontarz on noudattanut korealaista ihonhoitorutiinia yli 12 vuotta. Meikkien suhteen tämä saksalainen, 30-vuotias sisällöntuottaja luottaa aina samaan formulaan, mutta muuntelee väripalettia sesongin mukaan.
What is your skincare routine?
”In the AM I use Pyunkang Essence Toner (17,78€), followed by Cosrx Advanced Snail 96 Mucin Power Essence (28,50€), Guerlain Abeille Royale Watery Oil (92,95€), Embryolisse Lait-Crème Concentré (26,00€) and Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops (38,00€). I finish off with Relief Sun: Rice + Probiotics SPF50 (21,50€) by Beauty of Joseon.”
”In the PM I cleanse with CeraVe Foaming Cleanser (17,90€) and apply Eisenberg Excellence Masque Crème Magique (115,30€) eye cream. Five times a week I dab on MISSHA Time Revolution The First Treatment Essence 5X (30,50€) and apply The Body Shop Edelweiss Daily Serum Concentrate (former Drops of Youth) 32,90€. Finally, I mix a few drops of Isle Of Paradise Self Tanning Drops (28,50€) with Cosrx Advanced Snail 92 All in one Cream (28,90€).”
“Twice a week I tweak my PM routine slightly. After the cleanser and eye cream, I apply Resurfacing Retinol Serum (24,31€) by CeraVe and Cicaplast B5+ (13,52€) by La Roche-Posay.”
How do you take care of your skin internally?
“I drink a lot of water, green tea and matcha.”
What is the one product you can’t live without?
“It’s the Advanced Snail 96 Mucin Power Essence (28,50€) by Cosrx.
Olya Harris
Olya Harris is the creative director of Vine Los Angeles, creating gorgeous flower arrangements for events, film and TV, Apple TV+’s hit series The Morning Show as her latest credit. The 42-year-old with the most radiant skin says she relies on natural oils in skincare and likes to keep things simple.
FIN: Olya Harris luo työkseen upeita kukaa-asetelmia tapahtumiin, sekä av-tuotantoihin Vine Los Angelesin luovana johtajana. Hänen kädenjälkeään voi ihastella muun muassa Apple TV:n hittisarjassa The Morning Show. 42-vuotias Olya kertoo luonnollisten öljyjen käytön ja yksinkertaisen rutiinin olevan hehkuvan ihonsa salaisuus.
What is your skincare routine?
“It’s very simple. In the AM I use Drunk Elephant Protini™ Powerpeptide Resurfacing Serum (81,00€) with Lactic Acid or La Mer Crème de la Mer Moisturizer (310,00€). I always switch, depending how my skin feels. I also I use La Mer Radiant Skin Tint (95,00€) with SPF30 after my moisturiser. I like to use facial oils in the evening, always have. I love all different natural oils, like rose hip, jojoba, or coconut oil. I don’t really use any eye cream – maybe I should! But sometimes I love a good thick cream like baby balm on the eye and lip area.”
What is your approach to makeup?
“Keep it simple, always. I love an eyeliner for the night and Tom Ford Lip Color (60,00€) in True Coral is definitely my favourite. In the daytime I it’s just a good blush or bronzer.”
What beauty advice would you give to your younger self?
Don’t pluck the eyebrows!! Keep them natural.
Francesca Leering
The 54-year-old model and communications specialist Francesca Leering calls herself a ”wayward rebel who wears her gray hair with endless pride”. She uses Instagram as a platform to promote graceful ageing. ”I like to keep things simple and love to work with only a good day and night cream. I go to my beautician every month for a deep tissue massage.”
FIN: 54-vuotias malli ja viestintäasiantuntija Francesca Leering kutsuu itseään kurittomaksi kapinalliseksi, joka kantaa harmaat hiuksensa ylpeydellä. “Haluan pitää rutiinini yksinkertaisena ja käyttää vain yhtä hyvää päivä- ja yövoidetta. Käyn kosmetologilla kuukausittain syväkudoshieronnassa.”
What is your routine?
”Cleansing and nourishing for the day, and for the night cleansing and a good recovery cream. If necessary, I give my skin an extra boost with a facial oil or serum to treat certain areas. I have a mild form of rosacea that flares up occasionally. I’m currently using Earths Cure 3-Step Anti-Aging Routine (89,85€) and Mádara Cosmetics. Consistency is key. Sometimes you realise how much a product actually works only when you stop using it. ”
What is your approach to makeup?
”Because of my rosacea, I like a good lightweight foundation. I admire the polished and sculpted looks from younger women, but that’s not really my thing. For me the keywords for a go-to look are: natural and casual. An eye pencil and a good mascara will continue to rule, and when I am going out I accentuate my face by shaping and highlighting contours.”
Which beauty advice would you give to your younger self?
”This I can be very clear about: drink lots of water and avoid stress!”
Kerstin Schaubhut
Kerstin Schaubhut is a 56-year-old German model who loves to share how she celebrates getting older. “I didn’t really understand my skin for many years so didn’t know what was best for it. I tried a lot of things and made a lot of mistakes but now I feel really good and safe with my regime.” She prefers natural and organic skincare with few irritants and lives by a philosophy of ”as little as possible, as much as necessary.”
FIN: Kerstin Schaubhut on saksalainen 56-vuotias malli, joka haluaa jakaa vanhenemisen ilosanomaa. “En vuosiin oikeastaan ymmärtänyt ihoani joten en tiennyt mikä sille sopii. Kokeilin monia eri asioita ja tein paljon virheitä, mutta nyt olen löytänyt hyvältä ja turvalliselta tuntuvan rutiinin.” Kerstin suosii luonnonmukaista kosmetiikkaa ja hänen kauneusfilosofiansa onkin: “niin vähän kuin mahdollista, niin paljon kuin tarpeellista”.
What is your skincare routine?
”I have rosacea and oily, dehydrated skin, which unfortunately doesn’t make it easy to give my skin the right care. In the morning I use a gentle Cleansing Foam (11,36€) by Cattier, then Rose & Bilberry Toning Gel (76,51€) and Hyaluronic Acid Serum (39,50€), both by The Organic Pharmacy, or Mádara SOS HYDRA Repair Intensive serum (39,90€). My eye area is super sensitive and often irritated and for this area I use Eye Cream Sensitive no. 59 (19,95€) by Bioturm. The last step is Plant Stem Cell Age Protecting Sunscreen SPF 30 (30,50€) by Mádara.
In the evening I do a double cleanse, first with Cattier Gentle Cleansing Milk (12,39€) then the foam. I exfoliate daily with Medik8 Press & Glow Exfoliating Tonic (36,50€) and Novexpert Trio-Zinc Mist (9,95€). I finish off with the same eye cream by Bioturm and Mádara SOS Hydra Recharge Cream (39,90€) which I also use for the décolleté.”
How do you take care of your skin internally?
I want to take care not only of my body, but also of my soul. That’s why I try to live a conscious, reflective life. I’m plant-based and buy only organic food. I practice Kundalini Yoga and Meditation every day for 45 minutes and try to be in the nature as often as possible – biking, walking, running. I love to meet friends for a coffee and cake, explore new destinations and make new experiences. I’m a wanderer!
What is the one product you can’t live without?
It’s Laura Mercier Translucent Loose Setting Powder (37,86€).
Haute Journal 
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